Sony Pictures Imageworks has unveiled its capabilities in computer-generated animation through an unexpected showcase: a brief film starring an extraterrestrial character called Meeper.

Following Sony Pictures Imageworks' announcement of entering the feature animation sector, observers wondered if the visual effects company responsible for "Spider-Man" could match the creative output of established animation powerhouses like Pixar Animation Studios (known for "Toy Story"), Blue Sky Studios (creators of "Ice Age"), or DreamWorks/PDI (behind "Shrek").

The studio silenced doubters and captivated viewers during "Men in Black II" screenings with "The ChubbChubbs," a five-and-a-half-minute fully computer-generated piece. The narrative follows Meeper's attempts to rescue alien bar-goers at the Ale-E-Inn from looming catastrophe. This animated work premiered alongside the science fiction follow-up.

While Imageworks had previously developed digital characters for projects including the two "Stuart Little" films, "Harry Potter and the Sorcerer's Stone," and "Spider-Man," "The ChubbChubbs" marks their inaugural completely computer-generated animated short.

Experimental Initiative

The studio deliberately kept quiet about the production's origins.

Tim Sarnoff, CEO of Sony Pictures Imageworks, explains: "Release wasn't our original goal. We wanted to evaluate our system's functionality. After completion, we faced the question of what to do next."

Directed by Eric Armstrong, who served as animation supervisor on both "Stuart Little" productions, "ChubbChubbs" was selected in December as the inaugural project to navigate Imageworks' complete computer-generated feature animation workflow.

Sarnoff elaborates: "Our primary objective was establishing a system enabling rapid personnel transfers between projects without production interruptions. We required a test case to determine if simultaneous work on animated features and live-action visual effects was feasible."

Design work commenced in January, with actual production launching in late February. Over 2,500 animation professionals contributed to the short, transitioning from "Spider-Man" and "Stuart Little 2" after completing their live-action assignments.

Theatrical Distribution

"ChubbChubbs" reached completion and received Sony executive screening in June. Positive reactions from distribution and exhibition leadership secured its placement on approximately 3,000 theatrical prints of "MIB2." Plans include screening it before "Stuart Little 2" as well.

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