In response to the current global situation, we are actively collaborating with Internet Service Providers (ISPs) to enhance network capacity. Over the past month, we’ve increased our usual capacity by a factor of four. As improvements are observed, we aim to ease these restrictions.

The ongoing global crisis urges us all to contribute where we can. Recently, the European Union has requested that streaming services such as Netflix, Amazon, and YouTube optimize their telecommunications usage given the overwhelming demand on networks.

To address this, we rapidly created and implemented a strategy to cut our data traffic by 25%, initially focusing on Italy and Spain, which were hit hardest. Within 48 hours, we achieved this target and are now rolling it out across other parts of Europe and the UK.

We’ve received numerous inquiries from our members and ISP partners regarding what these changes entail for video quality. Our measures ensure that viewers continue to experience the full range of video resolutions, whether it be Ultra-High Definition (UHD), High Definition (HD), or Standard Definition (SD)—this is contingent on what your device supports.

Typically, we offer a multitude of streaming options for each title across different resolutions. However, during the next month in Europe, we are temporarily removing the streams that require the most bandwidth within each category. While those attuned to video quality may perceive a minor degradation, the overall viewing experience should still reflect the quality level for which you've subscribed.

Regarding ISPs, certain partners in regions like Latin America are eager for a swift reduction in bandwidth, while others prefer to maintain their current operations. This discrepancy is understandable, as ISPs have varied infrastructure designs and face different operational challenges. Constructing a network in a bustling city differs significantly from doing so in a quiet rural area. Some ISPs have built in extra capacity while others have not. Thankfully, our extensive experience with Netflix delivery through our Open Connect program allows us to adapt efficiently to these diverse situations.

We plan to assist ISPs impacted by governmental "shelter in place" mandates by implementing the 25% traffic cut launched in Europe. For networks that are currently stable, we will continue our standard processes until they encounter their own difficulties.

Our primary goal remains focused: to uphold the service quality for our subscribers while also aiding ISPs managing unprecedented loads on their networks.

• Ken Florance, VP Content Delivery

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